Clarity, crafted.

Specializing in communication planning and information design across interfaces, brand systems, kinetic typography, and editorial craft.

Selected Work

Tree of Life: Evolutionary Diagram 🔍 Click to inspect
Information Architecture & Data Visualization

Tree of Life: Evolutionary Diagram

A comprehensive phylogenetic visualization mapping biological lineage and taxonomy. Designed with multi-tier typographic hierarchy and precise color coding to make dense scientific relationships immediately legible.

Motion Design & Kinetic Typography

Rhythm, Cadence & Meaning

A typographic motion study exploring speech pacing, dynamic scale, and structural emphasis to reinforce narrative meaning through movement.

Interactive Media & Editorial Study

Sarah Midda: South of France

Interactive editorial translation of traditional illustration into dynamic digital exploration, preserving delicate watercolor textures while designing intuitive navigation.

Treyarch / Activision Sports UI — Tournament Playoffs
Treyarch / Activision Sports UI — Player Roster & Stats
🔍 Click to inspect
User Interface & Systems Design

Treyarch / Activision Sports UI

Interface and navigation architecture for major console releases at Treyarch, a subsidiary of Activision. Structured high-density tournament ladders, player rosters, and real-time statistics into clean, responsive head-up displays and menu trees.

User Research & Service Design

Academic Schedule & Decision Architecture

An observational user research and service design analysis examining how students navigate Carnegie Mellon University's digital course directory to plan academic semesters. Employs cognitive task analysis and user journey mapping to uncover structural friction between course discovery, prerequisite tracking, and time-conflict resolution.

UCLA Extension Catalog System 🔍 Click to inspect
Editorial & Brand Systems

UCLA Extension Catalog System

Publication design and visual system for institutional curriculum catalogs, unifying complex course scheduling data with vibrant photographic composition.

Zebra: Organic Pattern Articulation 🔍 Click to inspect
Precision Vector Illustration

Zebra: Organic Pattern Articulation

A high-fidelity vector study exploring biological surface patterns, muscular contours, and anchor-point efficiency to achieve crisp visual clarity at any display resolution.

Stargazer Lily: Botanical Anatomy 🔍 Click to inspect
Botanical & Color Theory

Stargazer Lily: Botanical Anatomy

An exploration of organic symmetry, tonal gradation, and botanical anatomy. Demonstrates controlled color transitions and edge definition for scientific and technical illustration.

Winter A-Frame Study 🔍 Click to inspect
Architectural Geometry & Light

Winter A-Frame Study

An architectural vector exploration balancing sharp geometric structures against soft atmospheric winter gradients, maintaining strict visual hierarchy and depth.

Interior Architectural Study 🔍 Click to inspect
Spatial Perception & Perspective

Interior Architectural Study

A measured perspective study analyzing interior volume, structural rhythm, and light casting, translating complex three-dimensional relationships into clean two-dimensional linework.

About

I'm Jennifer Anderson, and I specialize in making complex ideas clear. My communication and information design work spans over two decades of interfaces, posters, brand systems, editorial and book design, illustration, and kinetic typography.

I designed game interfaces for Treyarch, a subsidiary of Activision, before going on to earn a Master of Design in Communication Planning and Information Design from Carnegie Mellon University. This built on a foundation in ethics and aesthetics from UCLA, along with my experience as a project manager in cutting-edge interactive media for major studios such as HBO and Warner Brothers. For over 25 years, I have focused on using design to clearly convey ideas to its intended audience.

I take on contract work in kinetic typography, brand identity, poster and editorial design, illustration, and video editing. If you have a project that requires both craft and clarity, I'd love to hear from you.

At a Glance

  • Focus: Communication Planning, Information Architecture & Visual Systems
  • Education: M.Des., Carnegie Mellon University
  • Foundations: Ethics & Aesthetics, University of California, Los Angeles
  • Industry Experience: Treyarch (Activision), HBO, Warner Brothers
  • Core Strengths: Translating high-density technical complexity into clear, elegant visual strategy